FinTech Lifecycle Optimization
Transforming Digital Banking Customer Engagement
Project Overview
Challenge
The client was experiencing low customer activation rates (12%) and high churn (35% in first 3 months) in an increasingly competitive digital banking market. Their existing email campaigns had poor engagement, and the customer onboarding process lacked personalization.
Solution
We implemented a comprehensive Braze Canvas workflow system with intelligent customer segmentation, personalized onboarding sequences, and real-time behavioral triggers to guide customers through their banking journey.
Technologies Used
Key Results
Activation & Churn Rates
Revenue per User
Implementation Process
Phase 1: Discovery & Analysis
2 weeksPhase 2: Strategy & Design
3 weeksPhase 3: Implementation
6 weeksPhase 4: Launch & Optimization
3 weeksChallenges & Solutions
Data Integration Complexity
Challenge
The bank had customer data spread across multiple systems including core banking, CRM, and mobile app analytics.
Solution
We implemented a unified data pipeline using Braze's REST API and Currents for real-time data synchronization.
Regulatory Compliance
Challenge
UAE banking regulations required specific consent management and data handling procedures.
Solution
Built consent management workflows and implemented GDPR-compliant data processing with audit trails.
Low Engagement Rates
Challenge
Previous campaigns had poor performance due to lack of personalization and timing.
Solution
Developed intelligent send-time optimization and dynamic content based on user behavior patterns.
"Boredsf transformed our customer engagement strategy completely. Their expertise in Braze implementation helped us achieve 167% increase in customer activation within just 3 months. The team understands the GCC market nuances perfectly."
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