Marketing Insights

Expert insights, best practices, and the latest trends in lifecycle marketing, Braze implementation, and SFMC optimization for the GCC market.

Featured Article

Implementation
2024-01-15

Complete Guide to Braze Implementation in the GCC

A comprehensive guide covering everything from initial setup to advanced Canvas workflows, specifically tailored for Middle Eastern businesses and compliance requirements.

Sarah Al-Mahmoud12 min read
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Latest Articles

Strategy
2024-01-10

Optimizing SFMC Journey Builder for E-commerce Success

Learn how to create high-converting customer journeys using Salesforce Marketing Cloud's Journey Builder, with real examples from successful GCC e-commerce implementations.

SFMCJourney BuilderE-commerce
Ahmed Hassan8 min read
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Compliance
2024-01-05

Marketing Automation Compliance in the UAE: What You Need to Know

Navigate the complex landscape of UAE data protection laws and marketing regulations while maintaining effective customer engagement strategies.

UAE LawComplianceGDPRData Protection
Dr. Fatima Al-Zahra6 min read
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Strategy
2023-12-28

Personalization Strategies for Middle Eastern Markets

Cultural considerations and best practices for creating personalized marketing experiences that resonate with GCC audiences.

PersonalizationCultureGCC Markets
Mohammed Al-Rashid10 min read
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Technical
2023-12-20

10 Tips for Perfect Email Deliverability in the GCC

Proven strategies to ensure your marketing emails reach the inbox, not the spam folder, with specific focus on regional ISP requirements.

EmailDeliverabilityTechnical
Sarah Al-Mahmoud7 min read
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Strategy
2023-12-15

Customer Lifecycle Mapping for FinTech Applications

Step-by-step guide to mapping customer lifecycles for financial technology applications, including regulatory considerations.

FinTechCustomer JourneyLifecycle
Ahmed Hassan9 min read
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Culture
2023-12-10

Ramadan Marketing Campaigns: Cultural Sensitivity and Automation

How to create respectful and effective marketing campaigns during Ramadan using automated workflows and cultural insights.

RamadanCultureCampaigns
Dr. Fatima Al-Zahra11 min read
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